How to Get More Visibility in the LinkedIn News Feed

If you post status updates to LinkedIn on a regular basis, your updates are reaching fewer members of your network these days.

This is because LinkedIn is filtering status updates in member news feeds. “Top updates” are the default display and they are shown according to LinkedIn’s internal ranking algorithm.

No one knows exactly how the algorithm works, but we do know that LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member.

If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.

The Missing Ingredient in Your Content Marketing Strategy

If you want to improve your content marketing strategy, it’s a good idea to go back to school on the fundamentals. Creating a content mission statement is a great place to start.

How and Why to Promote Your Online Connections

Do you want to to earn the respect and affection of your online network of peers, influencers, and prospects? Do you want to build your digital influence the right way?

There is a simple practice that can help you accomplish this, but only if you are intentional and genuine with your actions. That practice is promoting others.

Most people will NOT go the extra mile or take the time to proactively focus on promoting others. The excuses range from having a preference for self-promotion, having a fear of promoting potential competitors, not taking the time to promote others, and not seeing the value in promoting others.

Engaging in a routine practice of genuinely promoting others is like magic. It’s a win-win. When you promote others in the right way, great things can happen. You will be viewed as a respected influencer in your industry if you make promoting others a habit.

If you’re not actively promoting your online connections, you are missing an opportunity to build relationships and position yourself as an influencer.

Here are 5 tips for becoming a better promoter online.

The 4 Critical C’s for Building Your Business Online

When it comes to marketing yourself online as an independent entrepreneur or business professional, there is an abundance of tactics, tools, and advice out there.

Where do you start? What do you focus on? What really works?

I certainly don’t have all the answers, but I have found a few things that may help you in your online business building efforts if you have a client relationship and referral-based businesses.

5 Ways to Drive LinkedIn Traffic to Your Website [Part 2]

This is Part 2 of the article “5 Tips for Increasing Traffic to your blog from LinkedIn”.

5 Ways to Drive LinkedIn Traffic to Your Website [Part 1]

Are you interested in learning how to drive more traffic to your blog from LinkedIn? There are several ways to be more strategic with this that you may not be aware of. In this post, I cover 5 tactics you can implement now to increase traffic to your blog from LinkedIn.

Put Your Best Face Forward on LinkedIn

Is your profile image on LinkedIn professional, memorable, and likable? Here are some tips for putting your best face forward on LinkedIn!

5 Tips on How to Be Successful with LinkedIn (and #5 is the most important!)

With over 277 million users, LinkedIn is the world’s largest online professional network. 40% of users check in at least once a day!

Are you viewing LinkedIn as a critical place to spend your time? What steps are you taking to create personal and professional success with LinkedIn?

In order to make LinkedIn work for you, you have to put in the time to build influence and relationships.

Below, I’ve compiled a list of 5 tips that can help you become more successful with LinkedIn. These tips are based on my own experiences, and they have resulted in tremendous opportunities to grow my business over time. Implementing these 5 tips can help you achieve more in your business as well.