I am quite excited about a new feature that LinkedIn is launching today. You can now start conversations on LinkedIn through mentions. What this means is that you can “mention” companies and connections in your [...]
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LinkedIn Groups Updated to Fight Promotional Posts
Have you been trying to share your blog posts or links to articles within LinkedIn Groups and finding that they aren’t showing up?
Recently LinkedIn eliminated RSS feeds from groups as a way to help group managers control the volume of posts coming in as discussions as well as to control spam. But the effort didn’t stop there. I’ve recently investigated what has changed regarding posting to LinkedIn Groups.
How Business Professionals Can Use LinkedIn for Lead Generation
Michael Stelzner invited me to be a guest on his wonderful and wildly successful Social Media Marketing Podcast. During this interview, I discuss my LinkedIn marketing strategies for building online influence, which ultimately leads to business success.
LinkedIn INfluencer Program Connects You With Powerful Thought Leaders
Are you familiar with the new LinkedIn content program, LinkedIn INfluencer? LinkedIn has identified high level thought leaders (including President Barack Obama, Richard Branson, and Tony Robbins to name a few) to contribute original content in the [...]
How to Use LinkedIn Today to Build Online Influence
This is the first of a series of posts covering high impact LinkedIn strategies for building online influence.
One of the top reasons I participate in social media actively is to stay top of mind with my target markets. I want my connections and followers to view me as a person of influence who consistently delivers value. (Consistency builds trust as long as you deliver value.)
If you outsource you social media activities, what you get is updates and interactions minus your personality and personal insights. That makes it hard to build relationships and you will miss opportunities to go deeper with people.
Instead, if you can find ways to personally participate in social media efficiently and focus on high impact activities, you will be much better off. When my clients say “I just don’t have time for social media”, I respond with “well, how is it that I can run two companies as well as run my content publishing and social media activities myself?” It comes down to smart marketing strategy and efficiency.
LinkedIn for Blogging (and Business) Success
A handful of video excerpts taken from my Blogworld New Media Expo session in New York City (one of my favorite cities) by one of the cool attendees in the audience, Penny Sansevieri.
By the way, this is what you want when you’re giving a public presentation! You want someone to do the work for you and spread your insights! A great example of Building Online Influence 101.
5 Simple Steps for Improving Your LinkedIn Visibility
LinkedIn is the largest professional social network online today with over 160 Million professional users. The average household income of LinkedIn users is over $88,000/year, which outpaces the average income for the readership of the Wall Street Journal, Forbes and Business Week! If you are a professional or a business owner, you can’t afford to miss out on the opportunity to build relationships with potential customers, clients, partners, and peers on LinkedIn. It’s a powerful audience with which you can engage, interact with and influence.
LinkedIn continues to upgrade and enhance the network with new features. If you already have a profile created, it’s a great time to revisit and refresh your presence! Or, if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!
“LinkedIn Today” is a Great Tool for Building Online Influence
This article was originally published on my company blog, Wired Advisor. These days we can get our daily news through a multitude of resources from across the web. From traditional news sites to blogs and [...]
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