The 4 Critical C’s for Building Your Business Online

When it comes to marketing yourself online as an independent entrepreneur or business professional, there is an abundance of tactics, tools, and advice out there.

Where do you start? What do you focus on? What really works?

I certainly don’t have all the answers, but I have found a few things that may help you in your online business building efforts if you have a client relationship and referral-based businesses.

3 Ways to Discover Your Business Passion

Are you building an online presence and business model around something you’re passionate about?

Seems like an easy enough question to answer doesn’t it? In reality, sometimes it is not completely obvious until you do some soul searching and analyzing to determine your true business passion. If your business generates income for you, but you’re not passionate about what you are doing, ultimately you are not going to be fulfilled. To the extent that you can align your business with something that you are truly passionate about, you will be much more successful in the long run.

Finding your business passion will give you the energy and enthusiasm you need to stay on track, push through the hard times, and out-hustle your competitors. Business passion fosters business sustainability.

Are You Leveraging the Science of Persuasion?

Robert Cialdini reviews 6 short cuts in the video below as universals that guide human behavior. These universals are ethical and costless to implement. Additionally, I believe these principles can easily be applied to your online marketing and engagement activities.

7 Rules for Business Success in a Wired World

Over the course of my 20 years in business, I’ve essentially built 3 companies. Two of them were financial advisory practices, and in one case I completely started over in a new city with a new firm. In 2009 I launched Wired Advisor, a digital marketing company in the financial advisory industry. I’ve learned a […]

The Triple Threat of Modern Marketing

I’ve been a basketball player most of my life (point guard). Well, let’s just say that I was a basketball player most of my life! I’m 42 now and the most I do with the orange ball these days is shoot some hoops in the driveway of my home, or teach the kids how to […]