Robert Cialdini reviews 6 short cuts in the video below as universals that guide human behavior. These universals are ethical and costless to implement. Additionally, I believe these principles can easily be applied to your online marketing and engagement activities.
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7 Rules for Business Success in a Wired World
Over the course of my 20 years in business, I’ve essentially built 3 companies. Two of them were financial advisory practices, and in one case I completely started over in a new city with a [...]
The Triple Threat of Modern Marketing
I’ve been a basketball player most of my life (point guard). Well, let’s just say that I was a basketball player most of my life! I’m 42 now and the most I do with the [...]
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