Are you building an online presence and business model around something you’re passionate about?
Seems like an easy enough question to answer doesn’t it? In reality, sometimes it is not completely obvious until you do some soul searching and analyzing to determine your true business passion. If your business generates income for you, but you’re not passionate about what you are doing, ultimately you are not going to be fulfilled. To the extent that you can align your business with something that you are truly passionate about, you will be much more successful in the long run.
Finding your business passion will give you the energy and enthusiasm you need to stay on track, push through the hard times, and out-hustle your competitors. Business passion fosters business sustainability.