Key takeaways, tweets, and tips from BlogWorld LA 2011

Differentiation has always been one of the biggest challenges that professionals have faced in attempting to win new clients. In the age of social media, this challenge is going to become even more difficult as you work to build relationships online. In order to set yourself apart from the competition, you are going to have [...]

I frequently receive invitations to educational seminars in my mailbox at home.  I think seminars can still be valuable if they are positioned the right way.  For example, hosting an “experience” for a group of clients and asking them to bring a guest can still be effective.  But the traditional gathering of strangers in a [...]