5 Advantages to Creating a Podcast for Your Business

Launching a Podcast TodayHave you considered launching a podcast for your business?

Podcasting has come a long way over the last couple of years. They have become easier to create and consume. The number of people consuming podcasts has grown substantially as well.

Just because podcasting is becoming more popular doesn’t necessarily mean you should rush to launch one. It takes a lot of work and dedication to launch a podcast, and to keep it going!

I’ve launched 3 different podcasts over the last 4 years or so. My first podcast from several years back ran for a year, but I never really gained significant traction. My most recent podcast had only 20+ episodes and by far performed the best in terms of downloads. It led to a few new clients, lots of new email list subscribers, and a couple of public speaking gigs.


I do believe that podcasting is in fact becoming a reliable medium for telling your story and cultivating a following. There is a lot of power in being able to be in a listener’s ear for an extended period of time. You are able to create a more personal connection.

Why is podcasting becoming more prevalent?

Simply put, the technology has quickly caught up with the medium. The most notable development is that consumers can now access and listen to podcasts on demand. Mobile apps such as the official iTunes app (now native to all iPhones) and the Stitcher app for Android phones allow you to subscribe and seamlessly sync new podcast shows to your smart phone.

Mary Meeker, longtime investment research analyst and partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers believes that sound is going to be “HUGE”!  In her 2012 Internet Trends presentation (which is always a fascinating read), Meeker says:

144 Million Americans spend 52 minutes per day in cars, of which 76% of them are alone…this is largely untapped space

Remember that podcasting is a form of content production, so it does require your time and a commitment to the process in order to have sustainable success. If you’re thinking about creating a new podcast, below are 5 advantages:

5 Advantages to Launching a Podcast Today

#1)Podcasting is easier than video

Everyone is pounding the table on how critical video is for growing you online presence. I think video can be very helpful, but video is definitely not for everyone. If you’re not comfortable on camera, it can actually hurt your reputation depending on the business you are in. Additionally there are lots of variables to think about with video; the camera, lighting, background, sound, etc.

#2)Podcasting offers a nice compliment, contrast, and break from writing

Writing is tough. It takes practice. Podcasting takes practice too, but it’s a bit more forgiving in terms of just being able to let it naturally flow. Don’t get me wrong, you’ll need an outline to follow, but you don’t have to worry so much about getting it perfect. In my opinion this just makes creating content more enjoyable. If you’re not as comfortable writing as you are speaking or you simply need a break from writing all the time, you may find podcasting to be a nice compliment to your blog content.

#3)Podcasting amplifies your personality

This one is really critical. Magic can happen when people can hear your voice. You are engaging the ears! When people hear your voice and your tone, it can be so much more powerful than just reading your words. Not only do they get the benefit of your words but they get a feel for your personality. By default, that means your listeners will feel closer to you and potentially develop greater trust. They will feel like they know you better.

#4)Podcasting is easier for consumers to consume

I mentioned this one above and believe it to be the most pivotal reason that podcasting is becoming so popular. Also, keep in mind that people can listen and multitask. They can listen to your show while they work, while they exercise, and while they drive!  It’s potentially more difficult or even impossible to try to engage in these activities while watching a video, for example.

#5)Podcasting equipment is affordable and simple to use

The newer line of USB microphones are really excellent and affordable. The editing software is essentially free. 10 years ago when I was first experimenting with recording my music as a singer-songwriter you wouldn’t believe the complexity of the software and the bulkiness of the equipment, not to mention the expense!

Before you decide to jump into podcasting, you will want to completely understand what’s involved from creating, producing, editing, and syndicating your show.


What are your thoughts? Does podcasting appeal to you? Are you thinking about starting your own podcast?

photo credit: rewehde0815 via photopin cc

About Stephanie Sammons

I’m a Gen X corporate renegade turned digital entrepreneur. I’m also a #1 Amazon best selling author (Linked to Influence), speaker, trainer, coach, and Texas gal ;). I help entrepreneurs build digital influence, attract their ideal clients, and grow smarter businesses online.

  • petematthew

    Totally agree, Stephanie. Early days for me yet with the MeaningfulMoney.tv podcast, which is a new venture after 2.5 years of video blogging. It’s a really different way of thinking and working, but very satisfying, and initial feedback has been positive.

    Pat Flynn of SmartPassiveIncome.com has some great stuff on podcasting, and a great set of YouTube tutorials on how to get started.

    Looking forward to your future posts, and glad to have found your blog!

    • http://www.wiredadvisor.com/about Stephanie Sammons

      Thanks Pete!

  • http://twitter.com/jusbrand Justin Brand

    Agree with #4 – I used to listen to AdvisorGo Radio (and others) while running. The combination of exercise and listening to something work oriented really gets my brain ticking.

    Re #3, its amazing how much more of a connection you can create through voice. I’m usually either instantly hooked or immediately turned off once I hear someone talk about their business/content. Its another way of deciding if you can trust someone.

    As someone who works an ocean away from my clients and colleagues, I’m always having conversations with people in my industry over the phone/skype just so I can stay in touch with industry developments and ideas. Some of those conversations could easily be recorded in a more formal podcast format – and be useful to others. I’d like to create a podcast with an industry friend next year and discuss industry developments, etc in Australia. Just something very informal and practical – but professional.

    Looking forward to future posts.

    • http://www.wiredadvisor.com/about Stephanie Sammons

      great Justin thanks for sharing!

  • http://about.me/Lindeskog lyceum1776

    Stephanie Sammons: I found your post via BizSugar. I have been podcasting for several years. My plan is to start a new interview series in 2013. I agree with all your five points. I love Downcast app for my iPhone. I am subscribing to about 50 different podcasts at the moment. I mostly listen to podcasts during my weekend walks.

    • Stephanie Sammons

      Go for it sounds great!

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  • http://businessplanmentor.com/ Business Plan Mentor

    I hate people looking at me so video is out. I’ve been told my voice sounds like Betty Boop, so pod casting is out. What’s a blogger to do?? I’ll just keep doing what I do best, churning out awesome, EPIC content.
    Seriously, I plan to study your post more carefully. Thank you for the info!

    • http://www.stephaniesammons.com/ Stephanie Sammons

      Churning out epic “written” content is a fantastic option as well! Do what you enjoy and feel most comfortable with.

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  • http://ianrobinson.net/ Ian

    Great article Stephanie – I’ve found podcasting has changed my life and I’ve used it to grow a great community of digital nomads who live lives of long term travel. I think more important that that, listening to podcasts has helped to expand my network and exposure to people living different interesting lives. This has really empowered this business that we’re growing now while living a life of long term travel. Thank you for the great article.