I love going to the BlogWorld and New Media Conferences. It’s a great opportunity to listen to and network with many of the top thought leaders in online marketing, blogging, and social media. Each time I attend I come back with some valuable nuggets of wisdom and ideas to implement in my own businesses.
There are so many sessions that it’s impossible to attend them all, and occasionally I found myself in a few dead beat sessions because I had been pulled in by the titles! That just goes to show you how important Titles are in blog posts for capturing attention! Also, I had to miss out on Saturday’s sessions and it looked like there were going to be some good ones!
Most of the sessions I attended were awesome, and I walked away with some great insights. Below are a few takeaways that resonated with me.
Key takeaways from my notes at BlogWorld LA 2011:
Liz Strauss (@lizstrauss)
Definition of Strategy? A realistic system for leveraging opportunity
“Own your offer and make it as narrow as you can. Be the best dog washer, don’t wash everything for everyone.”
“Don’t make your offer bigger than the trust you build.”
“Campaigns make sales, but community makes relationships”
Peter Shankman (@petershankman)
“If you’re not generating revenue with the tools you’re using, you are doing it wrong.”
“Have a backup plan for when you succeed!”
“You don’t control the direction of your company, your customers do.”
“Learn how to write. Good writing will save you.”
“If you want something you’ve never had before, do something you’ve never done before.” (i.e. Get out of your comfort zone, or stop complaining!)
“Have something you’re known for. Differentiate yourself from the crowd.”
“No setting can protect your from stupid!” (loved this one)
“Have fun! If you’re doing it right, you won’t know the difference between work and fun. You won’t be on your deathbed saying I wish I’d worked more.”
Mike Stelzner (@mike_stelzner)
PEOPLE never change; they want access to insights and information, great people, and recognition
“Help people with their small problems for free.”
“Give away your best secrets. No one can do it the way you do it. Eventually some of them will buy.”
“Content is the enabler and the skill.”
Expertise = great content, ideas, stories, and the people you attract
Pat Flynn (@PatFlynn)
Expand to new mediums (Podcasting, Video)
First impressions on your blog are critical. (I’m big on this…great design, simplicity, and usability are so important)
The new “Content Trifecta” is blogging, YouTube, and iTunes (podcasting). Go beyond the blog.
If you want to be the “go-to” resource, you have to go the extra mile.
A Few Additional Tweet Tips from BlogWorld LA 2011:
“1 of 2 women reads a blog & 80% of those who do, buy products based on a blogger recommendation” -
Inspire people first, then inform -
When everything is changing, being able to change is everything. Stagnation is death. -
Use relevant personal stories to tie your personal brand to your business marketing says
If I’m at a point of need and you have a solution at the point of need, I’m more likely to convert.” -
Don’t leverage influencers, instead create advocates -
There were many more “nuggets” that came out of BlogWorld, but these were the ones I wanted to share today. I’d love to hear about other great insights from anyone who may have attended!