Are you familiar with the new LinkedIn content program, LinkedIn INfluencer? LinkedIn has identified high level thought leaders (including President Barack Obama, Richard Branson, and Tony Robbins to name a few) to contribute original content in the form of blog posts (or short essays) to the professional social network of over 200 million members.
Not only can you follow these influencers, you can engage with the influencers through liking, sharing, and commenting on their posts.
I really love the fact that LinkedIn hasn’t opened up the floodgates and allowed for anyone and everyone to be a thought leadership publisher on the site. With Forbes online, for example, anyone can be a contributor and to some extent that lessens the quality and the value of the content. With LinkedIn Influencers, there are only a few hundred contributors to date and they are well-respected thought leaders. Frankly, I’m amazed with the quality of the contributors and how LinkedIn managed to gain commitment from many of these individuals to contribute content to the site.
Build Influence by Learning from LinkedIn Influencers
Successful online marketers understand how important it is to build online influence in order to expand their visibility and grow a trusted network of loyal fans, followers, and advocates. How can you leverage the LinkedIn Influencer program to grow your influence?
Share LinkedIn Influencer content with your network
For successful marketing on LinkedIn, you want to position yourself as a thought leader and go-to resource within your industry and with your target markets. Sharing relevant, high quality content published by the influencers you follow on LinkedIn is a great way to do that.
Get new blog post ideas from LinkedIn Influencers
With the influencers you follow on LinkedIn, note which of the posts generate lots of comments and shares. Chances are, those same topics might be interesting to your blog subscribers. Use those posts as inspiration to develop new thought leadership content on your own blog that includes your personal insights and opinions. Go deeper on the topic, or pull a concept from the post that resonates with you and expand on it. Consider linking to the original influencer post that inspired your post, and never copy someone else’s content. Provide original insights and thought leadership.
Not sure which influencers to follow? Click here to find LinkedIn Influencers to follow.
If you are a working person (entrepreneur/business owner, business professional, employee, or executive) and you are not marketing on LinkedIn, you are missing a huge opportunity to advance your business and your career. It is one of the most incredible opportunities available for building and growing your business today, and it just keeps getting better!