Are you familiar with the new LinkedIn content program, LinkedIn INfluencer? It’s the content publishing platform on LinkedIn that has been reserved for influential people, including the likes of President Barack Obama, Richard Branson, and Tony Robbins to name a few. These influencers are contributing their original thought leadership content in the form of blog posts (or short essays) to LinkedIn as it continues to evolve into a content-rich social platform.
You can follow your favorite influencers on LinkedIn, and you can like, share, or comment on their posts.
With LinkedIn Influencers, there are only a few hundred contributors to date and they are mostly well-respected thought leaders. However, there are a number of “influencers” that you probably have never heard of. Some of the influencers are industry-specific specialists, for example. Most of them either hold high level leadership positions (corporate), are public figures (authors and speakers), or have simply amassed an impressive online following as self-publishers.
Now, you may be asking, how can I become a LinkedIn Influencer and get my content in front of over 200 million engaged, active, and affluent professionals?
Turns out it’s not so simple. No one knows the exact formula for getting selected, and it’s also unclear as to whether or not the platform will open up to thousands of contributors following in the footsteps of Forbes online.
When the program first launched, there was a form you could complete and submit to LinkedIn making your best case for why you should be considered an influencer. That form is gone. I was able to dig up an email where you can still make your case and submit your request to become a LinkedIn Influencer: Influencers@linkedin.com
However, don’t count on receiving a response.
Build Influence by Learning from LinkedIn Influencers
If you can’t become a LinkedIn Influencer yourself, the next best thing is to learn from those who are. Successful online marketers understand how important it is to build online influence in order to expand their visibility and grow a trusted network of loyal fans, followers, and advocates.
How can you leverage the LinkedIn Influencer program to grow your influence? Below are a few suggestions:
Share LinkedIn Influencer content with your network
For successful marketing on LinkedIn, you want to position yourself as a thought leader and go-to resource within your industry and with your target markets. Sharing relevant, high quality content published by the influencers you follow on LinkedIn is a great way to do that. As you consistently showcase great content to your connections, you will build trust and influence with your target audience.
Get new blog post ideas from LinkedIn Influencers
With the influencers you follow on LinkedIn, note which of the posts generate lots of views, comments, and shares. Chances are, those same topics might be interesting to your target audience. Use those posts as inspiration to develop new thought leadership content on your own blog that includes your personal insights and opinions. Go deeper on the topic, or pull a concept from the post that resonates with you and expand on it. Don’t forget to link to the original LinkedIn Influencer post that inspired you, and never copy someone else’s content! Provide unique perspective.
Not sure which influencers to follow? Click here to find LinkedIn Influencers to follow.
If you are a working person (entrepreneur/business owner, business professional, employee, or executive) and you are not sure how to start building influence on LinkedIn, you are missing a huge opportunity to advance your business and your career.
Download my free LinkedIn Strategy Guide for professionals which will give you 3 highly effective (and simple) steps for launching your own influence-building program on LinkedIn.
Have you applied to become a LinkedIn Influencer? What are your thoughts about this content-rich program on LinkedIn? Share your thoughts in the comments!