LinkedIn Marketing Strategy for Entrepreneurs
LinkedIn is one of my specialties. It’s an especially important social network for entrepreneurs who depend on their reputation, relationships, and referrals to grow their businesses.
When I transitioned from a long-term corporate role to becoming an entrepreneur over five years ago, LinkedIn was instrumental in my business “reinvention”. I had to figure out how in the heck to use LinkedIn to cultivate relationships that could help me grow my business as quickly as possible.
What I learned through mostly trial and error is that you can leverage LinkedIn to build your leadership and influence in your industry, market, or niche. By doing so, you will systematically attract the right people and opportunities into your business.
Because LinkedIn’s unique “network effect” can be applied to your presence, your network, and your professional insights, you can grow your business in less time. But you have to be purely focused on building your influence to cultivate authentic relationships, not marketing at people or selling to them.
With LinkedIn, you have to put people before profits. The way you do this is by building your personal influence.That’s exactly what my new book, Linked to Influence, is all about.
My new book, Build LinkedIn Influence Book, instantly became a #1 Amazon best seller and stayed there for 4 months! It’s a strategic playbook that teaches you exactly how to build your influence on LinkedIn and grow your business.
I have been writing, podcasting, and speaking at conferences and events on the topic of LinkedIn since 2011. In 2014,LinkedIn’s Head of Global Content Marketing, Jason Miller put me on his list of Top 25 Social Media Experts and Top 30 Marketing Thought Leaders.
My book was also featured by LinkedIn in 2016 as their ‘Marketing Book Worth a Look.
My Most Popular LinkedIn Posts
Here are some of my most popular LinkedIn posts:
Here are a few posts I’ve either written about LinkedIn or been featured in:
Social Media Examiner: Stephanie Sammons, LinkedIn Marketing Specialist
Entrepreneur.com: 8 Ways to Better Market Yourself on LinkedIn
Businesses Grow: Grow Your LinkedIn Influence in 5 Steps
LinkedIn Podcast Interviews:
Interview with Mike Stelzner, Founder of Social Media Examiner and host of the Social Media Marketing Podcast: LinkedIn Publishing Platform; What Marketers Need to Know
Interview with Jeff Korhan, author of Built-In Social and host of This Old New Business Podcast: LinkedIn Influence; How to Build a Profitable Digital Presence
Interview with Rich Brooks, host of the Marketing Agents Podcast: Build Your Network and Your Business with LinkedIn
NEW! My live Blab interview with Mike Stelzner of Social Media Examiner: Networking on LinkedIn
My featured SlideShare presentation on LinkedIn has over 11,000 views:
You can follow me on LinkedIn here: Follow Stephanie on LinkedIn
Build LinkedIn Influence! 9 Quick Tips
Learn my top tips for building LinkedIn Influence - I'll send you my free tip sheet right away!