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"The key to successful leadership today is influence, not authority" -Ken Blanchard

The Top Social Media Reputation Killers for Professionals

Posted on by in Online Reputation Management

With the incredible opportunity that social media offers for building connections and growing your influence online, there are also many ways to damage your reputation if you’re not careful.  You should strive to protect your [...]

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LinkedIn Expert Stephanie Sammons

Free LinkedIn Guide for Professionals

Posted on by in LinkedIn Tips

HubSpot recently published an Ebook entitled ” Learning LinkedIn From the Experts”, written by five LinkedIn specialists (including yours truly) who provide key insight into how you can use LinkedIn to successfully grow your network [...]

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The Worst Seminar Invitation in History

Posted on by in Blog for Business, Smart Marketers

I frequently receive invitations to educational seminars in my mailbox at home.  I think seminars can still be valuable if they are positioned the right way.  For example, hosting an “experience” for a group of [...]

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Mountain Man

Build Your Digital Identity through Blogging

Posted on by in Blog for Business

photo credit: BurningQuestion Blogs are everywhere. These self-publishing platforms where individuals are showcasing their opinions and ideas exist in almost every industry, and chances are many of the websites you visit are actually blogs (including [...]

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LinkedIn for Professionals

5 Ways to Develop More Meaningful Connections on LinkedIn

Posted on by in LinkedIn Tips

The value of building and expanding your professional network on LinkedIn is extremely important for professionals.  Strategies for building your connections on LinkedIn include participating in groups, updating your status, answering questions, and sending invitations [...]

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An example of generating discussion from a blog post in LinkedIn Groups

How to Properly Promote Your Blog in LinkedIn Groups

Posted on by in Blog for Business, LinkedIn Tips

LinkedIn can provide many opportunities to build your professional presence online.  In addition, you have an even greater opportunity to build new relationships by joining LinkedIn Groups, where you can expand your network further around your [...]

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changes in social media are inevitable

With Blogging and Social Media, Focus on What You Can Control

Posted on by in Blog for Business

“The only things certain in life are death and taxes”  - Ben Franklin Let’s add one more thing to this quote…CHANGE. Change is inevitable, and speaking of change, the world of online search and social [...]

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Professional practitioners and social media

7 Important Themes for Professional Practitioners Participating in Social Media

Posted on by in Social Media Strategy

If you are a financial advisor, CPA, lawyer, insurance agent, business consultant, or anyone in the business of selling services to clients, your social media foundation should be built upon the elements that are most relevant to growing your practice.

You have probably read and heard about many generic social media and blogging strategies that the so-called “big brands” are using to attract new customers, but what about those of us who are not in the business of selling products to the masses? Do you really need to capture significant market share, or simply land a handful of high quality clients or customers each year in order to increase your bottom line?

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