Blogging is evolving, or is it? Blogging is still about publishing content for your audience, but the kind of content we publish is certainly evolving. This is a wonderful thing because it gives us options and can provide more variety for our audiences.

Is long form better for blog posts (in-depth, detailed information/education), or short posts that express a quick idea, insight, or opinion? Text, video, or podcasting? Is it better to post something everyday, twice a day, twice a week, or once a month?

Let’s explore.